Maximizing occupied homes to increase buyer appeal
What is Occupied Staging?
When most people think of home staging, they think of Vacant Staging, but Occupied Staging is a popular solution for sellers who wish to continue living in their home while it is on the market. Rather than bringing in furnishings, the stagers will use the existing furniture pieces. The goal of occupied staging is to make the home appeal to buyers, while increasing the perceived value, and thus reducing time on market.
The home your have created is a wonderful place for your family to function in your day-to-day lives. However, during the selling process, this may prevent buyers from imagining themselves in the home. Occupied Staging helps remove this barrier and helps the buyers form their own emotional connection with the home.
Selling a home is much more about selling a lifestyle. While most of our homes are made to be functional for our realistic lifestyle, occupied stagers attempt to portray the "perfect" life in homes on the market. While items such as cleaning supplies, exercise equipment, toilet plungers, and a stack of bills on the counter may all be very much a part of normal life, stagers work to remove these items while the home is on the market.
Professional stagers use the current furnishings (while bringing in a few supplemental pieces) and work to depersonalize, reduce extra belongings, rethink the floorplan, and present the home at it's best - appealing to a bigger audience of buyers.
How Does Occupied Staging Work?
Frequently Asked Questions
Browse through some of our most frequently asked questions:
How Much Does Occupied Staging Cost?
The cost of occupied staging varies greatly depending on the condition of the home. Most occupied staging costs between $800 - $1,200 but can vary depending on the scope of work needed. Learn more about the cost of home staging here.
What Does 'Depersonalization' Mean?
The key to selling your home relies on the buyer having an emotional connection with the home. They need to be able to see themselves in the home. Depersonalization is the process of removing taste-specific decor, family photos, or items portraying a certain religions, political ideologies, or sports teams and curating a neutral environment which buyers can imagine themselves living in. Your items will be carefully packed away into storage bins which may be stored in your attic, garage, or storage building while the home is on the market.
How Long Does it Take To Stage the Home?
Most homes can be staged in one day. However, please allow for an extra day after the stage before photos are taken in case of a delay in staging by weather or other uncontrollable event.
How Far in Advance Should I Schedule Staging?
Designers typically require advanced notice of seven business days. However, special accommodations can be made if needed. Remember to allow time for Chilton to visit the property and provide a proposal before the staging can be scheduled and the design process can begin.
How Does Payment Work?
Once your agree to the proposal, you will be billed for the initial staging fee (includes the first month). The invoice will come via email where you can easily pay via credit or debit card. Payment must be received in full before the staging can be scheduled.